The Front Door: Buyers First Impression
Many of us rarely use our front door, so we don’t see it. Buyers do, and it better look good and open! I tried to show a house recently, and couldn’t get in! The door wouldn’t open, so the buyers didn’t even get to see the house.
Make sure the hardware works and looks good! I actually helped people buy a house we nicknamed the “great front door house”, because the door and hardware were absolutely stunning! The door fit perfectly, looked great, and felt very high quality; it set the stage for the rest of the house.
Don’t underestimate the importance of buyers coming through your front door!
VP, Partner Revealty and ColumbusSpecHomes.com Owner of AM Direct Marketing, LLC Consultant for GSW Worldwide; Lead client services for Bank of America VP, Bank One, Corporate Information Management, Household Marketing and Profitability Analysis,...
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Larry Schottenstein is a certified negotiation expert, real estate author, educator and TV reality show host
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