What are your pictures saying about your home?
Recently, while searching for homes in the central Ohio area, I was astounded to find such casual images of houses on the market. This is a tough time for sellers. The market is currently flooded with homes and sellers need to ask themselves “what makes their home special?” Buyers need to be lured in with [...]
Read more from this Article »Does agent marketing really sell your home?
I teach over 50 real estate course a year to experienced agents. This gives me an interesting vantage point to learn how agents work and what really happens in the business. One of my favorite questions is to have them list all of the marketing tactics they do for sellers. The list usually looks like [...]
The Front Door: Buyers First Impression
Don’t underestimate the importance of buyers coming through your front door!
Read more from this Article »Real estate agents with a team
If you are buying or selling a home wouldn’t you want the agents primary focus to be on you? I wrote a book for real estate agents and while doing my research I came across a book “How to be a millionaire real estate agent”. Basically they adviced agents to minimize their time working the [...]
Read more from this Article »Is the agent on your side?
I was representing a buyer who was ready to offer $960,000 for a home that was listed at $999,000. (from our research it was well priced at $999,000 and a very good deal at $960,000) The home was originally listed at $1.3M and was on the market for over a year so the listing agent [...]
Read more from this Article »They should have taken the offer
I have a client interested in buying a home in the Sawmill road area. It was overpriced at $192,000. A similar home sold across the street in the $170’s. We offered an initial low price of $172,000. We ended up going back and forth a few times and ended being not too far apart. I thought [...]
Read more from this Article »Should A Seller Have A HOME INSPECTION
Okay, you have decided to sell your home in a soft market. You have selected a real estate agent to list and market the house. Your agent has held open house events and has showed the house several times. Maybe you have even lowered the original asking price in order to get your house sold. [...]
Read more from this Article »Selling a home, what is your bottom line?
I am working with a seller and their home is listed at $239,900, which is a very competitive price for their market of Gahanna Ohio. He recently received an offer of $225,000 but it quickly increased to $235,000. But the seller is still conflicted about what to do and hasn’t accepted the offer. (he thinks [...]
Read more from this Article »How do you know when you have the right listing price?
I am representing a seller with a nice home for sale in Gahanna for $239,900. We started out at $259,900 then lowered it to $249,900. At the current list price his home out competes the vast majority of homes in his price point. The nicer homes are at least $15,000 to $20,000 more, which is [...]
Read more from this Article »Should you wait for a better deal?
I was working with a buyer looking for a nice home in Upper Arlington. They wanted a unique home, which can be difficult to find and they can also be difficult to sell since they may have a limited market. We found an interesting house listed for around $520,000, which is not high end for [...]
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Larry Schottenstein is a certified negotiation expert, real estate author, educator and TV reality show host
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