Selling Tips

By lschottenstein on November 10, 2009

I am working with a seller and their home is listed at $239,900, which is a very competitive price for their market of Gahanna Ohio. He recently received an offer of $225,000 but it quickly increased to $235,000. But the seller is still conflicted about what to do and hasn’t accepted the offer.  (he thinks [...]

By lschottenstein on October 23, 2009

I am representing a seller with a nice home for sale in Gahanna for $239,900. We started out at $259,900 then lowered it to $249,900. At the current list price his home out competes the vast majority of homes in his price point. The nicer homes are at least $15,000 to $20,000 more, which is [...]

By lschottenstein on October 19, 2009

I was working with a buyer looking for a nice home in Upper Arlington. They wanted a unique home, which can be difficult to find and they can also be difficult to sell since they may have a limited market. We found an interesting house listed for around $520,000, which is not high end for [...]

By medwards on October 17, 2009

Is it snooping to open a drawer?
Not if the drawer is part of a built-in such as a kitchen cabinet or a dining room china cabinet. Buyers can innocently tug on a drawer to inspect its construction or depth and find important documents that you might not intend for anyone to see.
Don’t leave mail where [...]

By cyoung on September 29, 2009

I was in a home the other day listed at $600,000 and some change and when my clients and I walked in, the only word from all of us was “wow”. The house was beautifully decorated. Beautifully and DRAMATICALLY and OVERWHELMINGLY decorated. Colors and patterns and crystal chandeliers and sequined furniture. It was not necessarily [...]

By medwards on September 24, 2009

Selling a Home? Avoid these Home Buyer Turnoffs
1. Odors
House odors are number one on the home selling uh-oh list. And narrowing it down, odors from cigarette smoke and pets take top billing, with mildew not far behind.
2. Dogs that Meet You at the Door or in the Driveway
Remove pets during showings if possible. If you [...]

By amurphy on August 24, 2009

The list price of a home is the single most important marketing tactic for selling quickly and for the highest sales price possible. Price it right from the beginning. Take advantage of being fresh to the market. Resist the temptation of padding your price in anticipation of a bidding war with a potential buyer. Having your home priced right could make the difference between a quick sale and one that takes months to complete.

By amurphy on August 23, 2009

Banks are using a low listing price to get more attention from buyers and create a bidding war for their properties. And, it’s working!

So, why can’t private sellers use the same marketing strategy?