Listing Mistakes

By admin on October 27, 2009

Hello,  I am a graphic designer for a local company that makes brochures (among other marketing materials) for many realtors in the Columbus area. As you know, it is not especially difficult to take a photo. You don’t exactly need to be a rocket scientist, or even a professional photographer. But, to be sure, the [...]

By cpierson on September 21, 2009

Here is a great example of a listing that has two pictures, both of them the same shot!  Not much to satisfy your initial curiosity and somewhat frustrating.  Now, if you just love the idea of a log home in a country setting,  you might think it is worth checking out the house.  In this case,

By cpierson on September 16, 2009

                                      This is a picture I saw on a listing in the MLS.  Would you want this picture on your lsiting?  If a potential buyer saw it, would it make them want to come see your house?  It is important for you to know that your agent is actually marketing your home when they post pictures on your listing in the [...]

By lschottenstein on August 26, 2009

Agents have all kinds of marketing tools to help sell a home. When I teach continuing education for experienced agents I ask them to make a list of all the marketing tools they use. Here is a typical list:
 
1        Yard signs
2        Open houses
3        Sunday morning TV shows
4        Real estate publications
5        Local newspapers and area publications
6        [...]

By amurphy on August 23, 2009

Banks are using a low listing price to get more attention from buyers and create a bidding war for their properties. And, it’s working!

So, why can’t private sellers use the same marketing strategy?

By lschottenstein on August 11, 2009

When you are listing your home you start with high expectations for  your listing agent. After all you are letting them manage an extremly important aspect of our personal life and financial life. Here is the mistake made by sellers and for that matter by listing agents.  Unreasonable expectations are created by both the agent and the seller. You [...]