Open Mouth, Insert Foot
While setting up a showing for a condo, the listing agent was giving me some information about the property. At the end of this conversation he said “The seller is M-O-T-I-V-A-T-E-D. Make an offer, no matter what it is, just make it, even if you think it’s really low.”
I was a little suprised that he [...]
What are your pictures saying about your home?
Recently, while searching for homes in the central Ohio area, I was astounded to find such casual images of houses on the market. This is a tough time for sellers. The market is currently flooded with homes and sellers need to ask themselves “what makes their home special?” Buyers need to be lured in with [...]
Read more from this Article »What’s It Trying to Say?
While skimming through some listings I came across this photo of a home in an established and desireable community in Columbus. It prompted me to consider how an image like this speaks, or in this case, doesn’t utter a word.
Read more from this Article »The Front Door: Buyers First Impression
Don’t underestimate the importance of buyers coming through your front door!
Read more from this Article »Who’s Buying in Today’s Economy?
We’re approaching double digit unemployment rates, Wall Street continues to be undependable, and credit card companies are changing their rules left & right even for the highest credit scoring cardholders. The economy is crazy, so who in their right mind is buying a house?
Read more from this Article »Your photos matter
Hello, I am a graphic designer for a local company that makes brochures (among other marketing materials) for many realtors in the Columbus area. As you know, it is not especially difficult to take a photo. You don’t exactly need to be a rocket scientist, or even a professional photographer. But, to be sure, the [...]
Read more from this Article »Marketing the dream?
Here is a great example of a listing that has two pictures, both of them the same shot! Not much to satisfy your initial curiosity and somewhat frustrating. Now, if you just love the idea of a log home in a country setting, you might think it is worth checking out the house. In this case,
Read more from this Article »Good intentions gone wrong
This is a picture I saw on a listing in the MLS. Would you want this picture on your lsiting? If a potential buyer saw it, would it make them want to come see your house? It is important for you to know that your agent is actually marketing your home when they post pictures on your listing in the [...]
Read more from this Article »What marketing works and doesn’t
Agents have all kinds of marketing tools to help sell a home. When I teach continuing education for experienced agents I ask them to make a list of all the marketing tools they use. Here is a typical list:
1 Yard signs
2 Open houses
3 Sunday morning TV shows
4 Real estate publications
5 Local newspapers and area publications
6 [...]
Low List Price Gets More Attention!
Banks are using a low listing price to get more attention from buyers and create a bidding war for their properties. And, it’s working!
So, why can’t private sellers use the same marketing strategy?
Read more from this Article »
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Larry Schottenstein is a certified negotiation expert, real estate author, educator and TV reality show host
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