Listing Mistakes

By mhogan on June 11, 2010

While setting up a showing for a condo, the listing agent was giving me some information about the property. At the end of this conversation he said “The seller is M-O-T-I-V-A-T-E-D. Make an offer, no matter what it is, just make it, even if you think it’s really low.”
I was a little suprised that he [...]

By emcmullen on March 17, 2010

Recently, while searching for homes in the central Ohio area, I was astounded to find such casual images of houses on the market. This is a tough time for sellers. The market is currently flooded with homes and sellers need to ask themselves “what makes their home special?” Buyers need to be lured in with [...]

By mhogan on February 25, 2010

While skimming through some listings I came across this photo of a home in an established and desireable community in Columbus. It prompted me to consider how an image like this speaks, or in this case, doesn’t utter a word.

By amurphy on January 11, 2010

Don’t underestimate the importance of buyers coming through your front door!

By amurphy on November 2, 2009

We’re approaching double digit unemployment rates, Wall Street continues to be undependable, and credit card companies are changing their rules left & right even for the highest credit scoring cardholders. The economy is crazy, so who in their right mind is buying a house?

By lbrownfield on October 27, 2009

Hello,  I am a graphic designer for a local company that makes brochures (among other marketing materials) for many realtors in the Columbus area. As you know, it is not especially difficult to take a photo. You don’t exactly need to be a rocket scientist, or even a professional photographer. But, to be sure, the [...]

By cpierson on September 21, 2009

Here is a great example of a listing that has two pictures, both of them the same shot!  Not much to satisfy your initial curiosity and somewhat frustrating.  Now, if you just love the idea of a log home in a country setting,  you might think it is worth checking out the house.  In this case,

By cpierson on September 16, 2009

                                      This is a picture I saw on a listing in the MLS.  Would you want this picture on your lsiting?  If a potential buyer saw it, would it make them want to come see your house?  It is important for you to know that your agent is actually marketing your home when they post pictures on your listing in the [...]

By lschottenstein on August 26, 2009

Agents have all kinds of marketing tools to help sell a home. When I teach continuing education for experienced agents I ask them to make a list of all the marketing tools they use. Here is a typical list:
 
1        Yard signs
2        Open houses
3        Sunday morning TV shows
4        Real estate publications
5        Local newspapers and area publications
6        [...]

By amurphy on August 23, 2009

Banks are using a low listing price to get more attention from buyers and create a bidding war for their properties. And, it’s working!

So, why can’t private sellers use the same marketing strategy?